Marketing

Marketing has changed more in the past years than it had ever before — launching us out of the age of TV spots and print ads and into the age of websites, online videos, social media, and Google. Consumers today are connected to the web 24/7, adults now spend upwards of 6 hours per day consuming digital media, and that doesn’t count those whose jobs are internet-dependent.

       How do you turn these online consumers into paying customers? Your website is arguably your most important marketing asset and should serve as your 24/7 online sales representative. But again, how easily can it be found?

Internet marketing is the best way to get your business found online - whether it be with one technique or a combination of a few. However, the marketing budget can be a deciding factor in what kind of strategy you use for your company - so before deciding, it's likely that you'll do some research to inform yourself on the latest Internet marketing prices. Which services are best for your business depends on a few things:

• Your budget
• Your goals
• Your product/service
• Your target audience
• And many other factors
  
  

Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest. Contact Us to Find Out. 

What is Digital Marketing? 

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy. 

Here are some of the most common digital marketing assets and strategies businesses use to reach people online:

Digital Marketing Assets
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online.
That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:

• Your website
• Branded assets (logos, icons, acronyms, etc)
• Video content (video ads, product demos, etc)
• Images (infographics, product shots, company photos, etc)
• Written content (blog posts, eBooks, product descriptions, testimonials, etc)
• Online products or tools (SaaS, calculators, interactive content, etc)
• Reviews
• Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!